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Company Description

Facebook, Inc. is focused on building products that enable people to connect and share through mobile devices, personal computers and other surfaces. The Company's products include Facebook, Instagram, Messenger, WhatsApp and Oculus. Facebook enables people to connect, share, discover and communicate with each other on mobile devices and personal computers. Instagram enables people to take photos or videos, customize them with filter effects, and share them with friends and followers in a photo feed or send them directly to friends. Messenger allows communicating with people and businesses alike across a range of platforms and devices. WhatsApp Messenger is a messaging application that is used by people around the world and is available on a range of mobile platforms. Its Oculus virtual reality technology and content platform offers products that allow people to enter an interactive environment to play games, consume content and connect with others.

  TTM2018201720162015
Revenue $51,896$38,924$40,653$27,638$17,927
Cost of Revenue Expense $8,170$6,559$5,455$3,789$2,866
Gross Profit $43,726$32,365$35,198$23,849$15,061
Selling, General & Administrative Expense $9,914$7,854$7,242$5,502$4,019
Operating Income $24,445$17,093$20,202$12,428$6,225
Interest Expense $0$0$0$0$0
Pretax Income $24,852$17,390$20,594$12,517$6,194
Provision Tax Income $5,352$2,159$4,660$2,300$2,506
Net Income $19,500$15,231$15,934$10,217$3,688
EBITDA $28,785$20,183$23,624$14,871$8,162
  TTM2018201720162015
Cash & Cash Equivalents $9,637$9,637$8,079$8,903$4,907
Short Term Receivables $6,058$6,058$5,832$3,993$2,559
Inventories $0$0$0$0$0
Total Cash $2,764$2,764$2,212$1,364$1,703
Current Assets $49,147$49,147$48,563$34,401$21,652
Total Assets $92,452$92,452$84,524$64,961$49,407
Short Term Debt $0$0$0$0$201
Accounts Payable $590$590$380$302$196
Total Current Liabilities $5,462$5,462$3,760$2,875$1,925
Long Term Debt $0$0$0$0$0
Deferred Tax Liabilities $0$0$0$0$163
Total Liabilities $12,110$12,110$10,177$5,767$5,189
Total Stock Holders Equity $80,342$80,342$74,347$59,194$44,218
Total Equity $80,342$80,342$74,347$59,194$44,218
  TTM2018201720162015
Operating Cash Flow $0$0$0$0$0
Investing Cash Flow -$12,911-$7,918-$20,038-$11,739-$9,434
Dividends Paid $0$0$0$0$0
Financing Cash Flow -$13,874-$12,031-$5,235-$310$1,582
Free Cash Flow $17,450$12,042$17,483$11,617$6,076

Unique Data Points

  TTM2018201720162015
Advertising Revenue $51,151$38,372$39,942$26,885$17,080
Average Revenue per User $6$6$6$5$4
Daily Active Users $1,495$1,495$1,401$1,227$1,038
Monthly Active Users $2,271$2,271$2,129$1,860$1,591
Payments and Other Fees Revenue $745$552$711$572--
Asia Pacific Revenue $8,888$6,829$6,763$4,290$2,722
Asia Pacific Advertising Revenue $8,831$6,783$6,716$4,332$2,656
Asia Pacific Average Revenue Per User $3$3$3$2$2
Asia Pacific Daily Active Users $561$561$499$396$309
Asia Pacific Monthly Active Users $917$917$828$673$540
Asia-Pacific Advertising Average Revenue per User $3$3$3----
Asia-Pacific Payments and Other Fees Revenue $57$46$47$45--
Asia-Pacific Payments and Other Fees Average Revenue per User $0$0$0----
Europe Revenue $12,901$9,651$9,878$6,562$4,486
Europe Advertising Revenue $12,701$9,505$9,708$6,403$4,296
Europe Advertising Average Revenue per User $9$9$9----
Europe Average Revenue Per User $9$9$9$6$5
Europe Daily Active Users $278$278$277$262$240
Europe Monthly Active Users $375$375$370$349$323
Europe Payments and Other Fees Revenue $200$146$170$122--
Europe Payments and Other Fees Average Revenue per User $0$0$0----
Rest of World Revenue $5,130$3,859$4,063$2,618$1,770
Rest of World Advertising Revenue $5,105$3,841$4,034$2,592$1,743
Rest of World Advertising Average Revenue per User $2$2$2----
Rest of World Average Revenue Per User $2$2$2$1$1
Rest of World Daily Active Users $470$470$441$388$319
Rest of World Monthly Active Users $736$736$692$606$509
Rest of World Payments and Other Fees Revenue $25$18$29$20--
Rest of World Payments and Other Fees Average Revenue per User $0$0$0----
US & Canada Revenue $24,977$18,585$19,949$14,068$8,949
US & CANADA Advertising Revenue $24,514$18,243$19,484$13,558$8,385
US & Canada Advertising Average Revenue per User $27$27$26----
US & Canada Average Revenue per User $28$28$27$20$14
US & Canada Daily Active Users $185$185$184$180$169
US & Canada Monthly Active Users $242$242$239$231$219
US & Canada Payments and Other Fees Revenue $463$342$465$385--
US & Canada Payments and Other Fees Average Revenue per User $1$1$1----
Worldwide Advertising Average Revenue per User $6$6$6----
Worldwide Payments and Other Fees Average Revenue per User $0$0$0----

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