Inside the Big Apple Inc. (NASDAQ:AAPL) Event

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Apple Inc. (NASDAQ:AAPL) announced their newest line of iPhones, and Apple Watch products and overall it was pretty meh. There wasn't any new information presented beyond the respective price points of the items. What wasn't announced was Apple Inc. (NASDAQ:AAPL) discontinuing a number of other items, the iPhone X included, the new iPhone XS it's direct successor.

More of the Same Announcements

Three new phones were announced, the iPhone XS, iPhone XS Max, and finally the iPhone XR. Alongside these came the Series 5 Apple Watch which boasts a moderate improvement in features, most notably the new EKG monitor which was revealed in December. Basically, it all felt like a recap of the past year of news. The phones themselves aren't offering anything really new besides the OLED displays and dual sim card support. Admittedly, these OLED are an improvement over LED displays but are they enough of an improvement to justify the Iphone's price increase. Dual sim cards have been around for some time but aren't common, this is their first inclusion in the iPhone. Current iPhone owners have already taken to the internet in droves to declare they won't be upgrading.  

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The X is actually a roman numeral 10

Will Investors Benefit?

Regardless of all this, a boost in sales is all but guaranteed...this is Apple Inc. (NASDAQ:AAPL) after all. A company that has spent years cultivating a base of dedicated super fans that will buy any new iPhone that is put in front of them. Investors may have to wait for some until the holiday season to reap the benefits from this as the announcement appears to already be priced into  AAPL stock. Even better news, however, is the boosts that associated tickers will see. This morning specialty glass manufacturer Corning Incorporated (NYSE:GLW) got a 3% mark up on the news, and similarly other part manufacturers and chip makers like Samsung Electronics Co Ltd (OTCMKTS:SSNLF) will see a boost from an increase in sales of the new phones and watches.

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TheiPIhone XR is the clear winner this year


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Expect this markup to be more moderate than previous runs after big events. As stated before fewer users are expected to upgrade but sales overall should increase. The iPhone XR at its 749 USD price point is expected to be the big seller this year due to it's more attractive price point and minimal feature loss. Looking forward this may just be a bump in the road until Apple Inc. (NASDAQ:AAPL) can bring 5G phones to the market. This is expected to be coming in next year's lineup so some customers may be holding on to their old devices a bit longer, at least until a major upgrade comes along.

Watch Apple's suitably ridiculous hype video


Comments (1)

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  • John R
  • ,  Contributor
  • 14 September 2018, 09:09 am

How much better can an I-phone get?

   0   Reply (0)   Follow(437)  

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