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A Look at World Wrestling Entertainment, Inc. (NYSE:WWE) Revenue Streams



World Wrestling Entertaimnent Inc (NYSE:WWE) Licensing revenues increased by $2.3 million (+26%) in the current year quarter, as compared to the prior year quarter, primarily driven by higher sales of $0.9 million from our mobile video games,  including WWE Supercard, in domestic and international markets. The increase in Licensing OIBDA as a percentage of revenues in the current year quarter as compared to the prior year quarter was driven by the increased performance of our licensed products. 



World Wrestling (NYSE:WWE) revenues increased by $0.4 million (+8%) in the current quarter as compared to the prior year quarter,  primarily due to the impact of 14 additional events in the current year.  Venue Merchandise OIBDA as a percentage of revenues in the current year quarter was essentially unchanged as compared to the prior year quarter.




World Wrestling Entertainment, Inc. (NYSE:WWE) WWEShop revenues decreased by $0.3 million (-4%) in the current quarter compared to the prior year quarter, due to an 11% decline in the volume of online merchandise orders to 152,600 orders. This decrease was partially offset by an 11% increase in the average revenue per order to $47.02 in the current year quarter. The increase in WWEShop OIBDA as a percentage of revenues in the current year quarter as compared to the prior year quarter was due to changes in product mix. 




WWE Studios revenues increased by $1.7 million, or 68%, in the current year quarter as compared to the prior year quarter.  The change in film revenue is reflective of both the timing of our film releases and the performance of released films. WWE Studios released five films; Pure Country, Pure Heart, Armed Response, Birth of the Dragon and Killing Hasselhoff, in the current year quarter as compared to two feature films in the prior year quarter. Typically,  a film’s results subsequent to the distributor’s recoupment of costs, there is a lag between a film’s release and its impact on revenue. WWE Studios OIBDA decreased by $1.2 million in the current year quarter as compared to the prior year quarter, primarily driven by the mix of titles generating revenue and impairment charges recorded during the current year.